Nike Football Training Program

Description

This was a beast. A bear. A never-ending exercise in translating technical performance trainer-speak into a language recognizable to high school football coaches, establishing consistency for made-up words and phrases like Turkish Get-up and Single-leg Glute Bridge, and ensuring the content remained authentic to both Nike and the athletes who would use it every step of the way. The coaches at the schools who engaged with this pilot program were impressed with the program, in content, in form, in delivery, and in the results they saw in their athletes every Friday night.

Role

Copywriting

For

Nike Football

Date

2014

Type

Printed book and training manual