Nike SPARQ Book

Description

This was (almost) a dream project. The idea was to capture the promise of SPARQ in book form. Nearly complete creative freedom for the writer and designer. Unlimited access to performance experts, master trainers and sport scientists to bring authenticity to the content. Budget enough to explore inventive bindings and luxe paper, overlays, foils. And then, budgets evaporated, priorities shifted, and like so many dreams, it slipped through our grasp.

Role

Concepting, Copywriting

For

Nike SPARQ

Date

2014

Type

Printed book